![]() By effectively harnessing that data-and enriching it with your own data or externally acquired data-you can get closer to the customer, better understand their needs, and continuously measure and improve your marketing operations. When you manage marketing processes within your marketing stack, every marketing action and customer reaction generates data. Customer Data & Insights - Modern businesses are competing on data and their ability to turn that data into insights that lead to competitive superiority. ![]() By adding new, packaged technology into the marketing stack, enterprises can innovate rapidly and take on new processes and techniques that drive competitive advantage while boosting revenues and/or creating new efficiencies.
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